Dhiraagu has launched EliteClub+, expanding its loyalty programme to all mobile customers and replacing the previous invitation-only model.
The programme was announced at a press conference at the company’s head office. Mohamed Mirshan Hassan, Director of Brand and Marketing Communications, said EliteClub had previously been available only to customers meeting specific criteria. With EliteClub+, every mobile customer can access benefits and discounts at more than 100 partner outlets.
The programme has four membership tiers: Bronze, Silver, Gold and Platinum. Customers earn points through eligible reloads, bill payments, add-ons and other transactions. Points can be redeemed for data, bill discounts, gift cards and lifestyle rewards from participating partners.
Existing EliteClub members will be automatically enrolled in the new programme. Other customers can join through the DhiraaguApp by selecting the EliteClub+ banner. Every member, including those transferred automatically, receives 100 welcome points.
The launch follows a campaign involving mystery doors placed across Malé, Hulhumalé and other islands.
